The introduction to any piece of writing is crucial to its success. Your readers have lots of information competing for their attention. They’re also most likely looking at your message on a phone, where they can see just a small snippet of what you’re trying to communicate.
A good introduction secures the reader’s attention. It also indicates the message of the piece and establishes the tone.
Here are four different “attention-getters” that can be helpful when you’re not sure where to start.
1. Begin with a story of an interesting incident.
The story or anecdote should be related to your subject. Make it personal. This is a good way to humanize your business and show the people behind the work.
2. Offer a dramatic statistic or striking fact.
People love trivia. Share something about your business that may surprise them. It can be serious or lighthearted.
3. Begin with a relevant quotation.
Make it interesting but keep it short. Remember, you want the focus to be on you and your business, not what someone else said.
4. State commonly held opinion that you intend to challenge.
Surprising your readers is a good way to grab their attention. Don’t take too long to get to the point though.
No matter what type of communication you’re writing–an email, webpage, blog post–the introduction is the hook with which you catch your readers’ interest and makes them want to read what you have to say.
Take the time to start right, and your communications will be much more effective as a result.