Believe in yourself

I had a great interview today with a really inspiring young man. He has recently left his day job–traditional, professional, what he went to university for–to pursue his passion–music. As we talked about making the leap, conquering fear and taking risks, he said, “The number one believer has to be you. Even if the rest … More Believe in yourself

Tips for companies on working successfully with bloggers

A couple of weeks ago, I shared my tips for bloggers on working successfully with brands. Today I want to look at the other side of the relationship. For companies, working with bloggers can be a valuable part of your marketing strategy. It can help you to connect with new customers, boost your sales and build … More Tips for companies on working successfully with bloggers

Tips for bloggers on working successfully with brands

More and more companies are recognizing the value of working with bloggers. Bloggers have thousands, sometimes millions, of readers. Readers who are interested in the topics featured on that particular blog and therefore more likely to be potential customers for a company whose product or service relates. It’s a very targeted marketing strategy. As well, … More Tips for bloggers on working successfully with brands