How storytelling can enhance non-fiction and engage readers

Talk to anyone working in communications these days, and they’ll tell you how important storytelling is. Basing your message in a story engages people, helps to share your ideas more clearly and can be more convincing for your audience. I recently read two books that illustrate the power of storytelling. First was Please Don’t Bite … More How storytelling can enhance non-fiction and engage readers

How high school English class made me a better writer

One of the most important parts of my evolution as a writer was my high school English classes. Looking back, I’m not sure that the courses followed the provincial curriculum entirely–or at least the marking scheme didn’t. Throughout my five years of high school (I graduated before Ontario eliminated the final fifth year), all of … More How high school English class made me a better writer

Five tips for better storytelling from documentary films

In communications, we talk a lot about storytelling. It’s a very powerful technique to share ideas and motivate people. As a writer, I love a good story, and in my experience some of the best stories are true. We’re big documentary fans in our house, and our favourite documentarian is Ken Burns. If you’re not … More Five tips for better storytelling from documentary films