Four introductory techniques to capture readers’ attention

The introduction to any piece of writing is crucial to its success. Your readers have lots of information competing for their attention. They’re also most likely looking at your message on a phone, where they can see just a small snippet of what you’re trying to communicate. A good introduction secures the reader’s attention. It … More Four introductory techniques to capture readers’ attention

Simple prioritization exercise to start your week right

Yesterday I sat down to start my week, and I was excited. I had a fairly open calendar–lots of time to move projects forward, follow up with clients, send out new pitches. The possibilities were endless. However, along with excitement, there was a slight feeling of panic. When the possibilities are endless, where do I … More Simple prioritization exercise to start your week right

How high school English class made me a better writer

One of the most important parts of my evolution as a writer was my high school English classes. Looking back, I’m not sure that the courses followed the provincial curriculum entirely–or at least the marking scheme didn’t. Throughout my five years of high school (I graduated before Ontario eliminated the final fifth year), all of … More How high school English class made me a better writer