Charities and not-for-profits are special organizations. In their missions, in their everydays, they are working to make life better. Supporting that is a fulfilling task.
The YMCA is one of the biggest charities in Canada. When five Ys joined together to form the YMCA of Three Rivers, the amalgamation meant updating programs, services and communications materials.
I worked with the YMCA of Three Rivers on their new website. I edited the copy, checking for spelling, grammar, clarity and alignment with the YMCA’s mission. Throughout the process, Three Rivers was also defining its unified voice. I provided input on a style guide that helped to ensure all messaging was on-brand.
“Julia supported our YMCA with copy editing for a new website launch, and she added tremendous value to our project! Julia was able to make some great suggestions for our copy, understood our brand guidelines very quickly, and was excellent at turning around deliverables on time. In fact, she delivered everything we asked for, sooner than when we asked for it! I very much look forward to working with Julia again on future projects.”Shaminda (Shum) Attygalle, Vice President, Marketing and Communications, YMCA of Three Rivers
Children, youth, seniors, families, immigrants, job seekers—the Y serves people from all walks of life. I was honoured to serve them as well and help the YMCA of Three Rivers launch a new website that allowed them to continue to impact people’s lives for the better.